Discover the cradle of fashion, birthplace of the famous “Made in Italy.” The history of fashion - result of local tradition and the creativity of great minds and talents - is reflected in Florence in a unique way.
Lead by our expert guide, explore the Costume Gallery as the starting point of Italian fashion. The tour will be completed by visiting the Ferragamo footwear collection and the Gucci museum, two great examples of 20th century Italian style.
Private walking tour.
Private party with a maximum of 8 participants.
Available in English, Italian, French. Spanish and Russian upon request.
Duration: 4 hours
Times and Days:
November to February - every day at 9.30am, except on Tuesdays.
March to October - Monday to Saturday at 9:30am, not available on Tuesdays.
Meeting Point: meet your guide directly in front of the Pitti Palace, next to the entrance.
The Costume Gallery
The Ferragamo Museum
The Gucci Museum
Comfortable shoes advised.
This is an intense tour, not suitable for children, very elderly persons and people with major physical problems.
Times will be confirmed according to availability when you order.
Total refund in case of cancellation up to 8 weeks prior the date of your visit .
75% refund from 55 to 22 days before the visit .
50% refund from 21 to 15 days before the visit .
25% from 14 to 8 days before the visit .
No refund is possible for cancellations less than 8 days before the visit and for no shows.
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PLEASE NOTE: Immediately after submitting an order, you will receive an email with your order summary plus a second email confirming your successful payment. A confirmation email with links to the vouchers will be sent one business day after you place your order (Monday afternoon for orders submitted on Friday and during the weekend). Please make sure that your anti-spam filter does not block automatic emails from [email protected].
Florence and Tuscany have always played an important role in the field of textile and fashion.
Since the Middle Ages the high quality of Florentine textiles was known all over Europe, and the clothing of the Florentine aristocracy and wealthy merchants tended to be elaborate and changed according to the dictates of the time.
It is here, in Florence, that the history of Italian fashion begins, the so called “Made in Italy” as a result of local tradition and the creativity of great minds and talents.
This tour, lead by an expert guide, will open the doors to this fascinating world to you and your curiosity and love of the unique Italian style.
Your tour begins with an exploration of the Costume Gallery, the first state-operated museum dedicated entirely to study and preservation of costumes, accessories, and fabrics.
Today, the museum storage rooms preserve a collection of more than 6,000 items, including ancient and modern garments, accessories, and costumes for the theater and the cinema of great documentary value.
It is a unique gallery whose center is the famous Medici collection, among the world’s oldest, made up of the burial clothes worn by Cosimo I Grand Duke of Tuscany, his wife Eleonora de Toledo, and their son Don Garzia, all restored in the museum’s own restoration shops.
A significant place is also reserved for contemporary costume, with selected nuclei representing the greatest protagonists of international high fashion and prêt-à-porter, such as Worth, Poiret, Vionnet, Capucci, Missoni, Valentino, Pucci, Ferrè, and Yves Saint Laurent, to name only a few.
Your tour will then continue to the Ferragamo Museum. Its famous footwear collection documents the entire span of Salvatore Ferragamo’s career, from his return to Italy in 1927 to 1960, the year he died. It highlights his technical and artistic skills which made a fundamental contribution to the growth and establishment of “Made in Italy.” The items on display are periodically selected from the over 10,000 models in the museum’s archives and featured in biennial exhibitions that present different themes through Ferragamo shoes.
The Ferragamo footwear collection is also enriched by footwear production after the death of Salvatore Ferragamo, down to the present day. Every year, in fact, a number of models suitably representative of the season are entered in the Salvatore Ferragamo Archives which the museum draws on for its exhibitions, telling a century of history through footwear.
Your tour culminates with a visit to the recently opened Gucci Museum, which presents a permanent exhibition from its rich and culturally significant archive, preserved and amplified throughout the years, juxtaposed with contemporary art installations.
Cost of the guide per group (from 1 to 8 people ): € 384.00
Entrance tickets per person (Costume Gallery, Ferragamo Museum, Gucci Museum): € 20.00
Price for your private experience includes: guide and admission ticket fees.
Price does not include lunch, tips, or any other extras.
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